Renovarse o morir. GENERAL FRUTA DE HUESO
El sector de la fruta de hueso está más activo que nunca. Frente al desánimo que cabría esperar tras la campaña pasada, productores y comercializadores han emprendido un camino de no retorno, apostando por nuevos modelos de negocio, con importantes mejoras internas, que les permitan recuperar la competitividad.
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Las primeras estimaciones sobre la producción europea de fruta de hueso apuntan un volumen muy similar a la del año pasado, 2.977.546 Tn (+1%), registrándose un incremento en melocotón (1%), paraguayo (12%) y pavía (2%), mientras que en nectarina sí se aprecia un ligero descenso (1%), debido a las mermas de Italia y Francia.
En este contexto europeo, quizás el dato más destacable es que, por primera vez en la historia, España se convierte en el primer país europeo en producción de melocotón y nectarina, con más de 1.395.000 Tn, por delante de Italia, 1.370.000 Tn.
Por regiones, tanto Andalucía (73.000 Tn, dato Asociafruit), como la Región de Murcia (292.000 Tn, dato Cooperativas Agroalimentarias), registrarán producciones similares a las de la campaña 2014. En cuanto a Extremadura, según AFRUEX, la producción rondaría los 280.000 Tn, frente a las 290.000 Tn de 2014, debido a la merma que se aprecia en ciruela por la vecería de los frutales. Cataluña es quizás la región que más incrementa sus volúmenes, un 3%, hasta alcanzar las 425.060 Tn (Datos Afrucat). Este crecimiento se debe al incremento en Lleida, en un 4% (producción prevista de 380.100 Tn) y en Tarragona, con un 2% (36.000 Tn). Barcelona y Girona siguen bajando en su previsión con un -2% y un -22% respectivamente.
Por su parte en Aragón, y según el sindicato UAGA, la producción de melocotón alcanzará las 260.000 Tn (257.245 Tn en 2014), y la de nectarina las 175.000 Tn (173.841 Tn en 2014), es decir, un 1% y un 0,6% más respectivamente que según la fuente consultada se debe a un aumento de la superficie de cultivo.
Llegada escalonada
Pero si determinante es el volumen de fruta que llega a los mercados, igualmente lo es la forma en la que lo hace. Y es que ese fue uno de los problemas del año pasado, además del veto ruso: el solapamiento de las distintas zonas de producción, provocando una saturación de los mercados y por tanto, un hundimiento de los precios. En este ejercicio, parece que se están cumpliendo los calendarios de producción, registrándose hasta la fecha una comercialización ágil y fluida tanto en España como en Europa.
Será igualmente clave la consolidación de los nuevos mercados que empiezan a demandar fruta de hueso española. En este sentido, hemos conocido numerosas misiones comerciales a países asiáticos y de Oriente Medio. Pero como nos afirmaban desde una de las numerosas empresas que hemos visitado para la elaboración de este monográfico, esos nuevos destinos no son la panacea. Hay que mejorar internamente para ganar en competitividad y eficiencia, y suplir factores exógenos que no dependen del sector. Hay que ampliar el calendario de producción, ganar en diferenciación por productos y presentación, controlar los costes, adaptarse a las necesidades de cada cliente, realizar mejoras internas que permitan ganar en vida útil. Esos son algunas de las iniciativas que recogemos en los próximos reportajes. Saber cuál será la acertada es complicado, quizás una sola, o puede que la unión de todas, pero lo cierto es que el sector de la fruta de hueso no ha caído en el inmovilismo, y afronta una nueva campaña que estamos seguros que marcará un antes y un después para este sector.
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