MACFRUT 2015 presenta numerosas novedades
La 32ª edición de la feria hortofrutícola italiana organizada por Cesena Fiera tendrá lugar del 23 al 25 de septiembre de 2015 en Rimini Fiera.
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ás de mil expositores y una superficie de 33.000 metros cuadrados. La edición 2015 promete ser un Macfrut de los grandes números. La proxima edición contará con numerosas novedades. La primera y más importante es que Macfrut, organizada desde sus inicios por Cesena Fiera SpA, se celebrará en el centro de exposiciones de Rimini Fiera, donde contará con seis pabellones y once sectores expositivos (Semillas, Novedades Vegetales y Viveros, Tecnologías productivas, Producción, Comercio y Distribución, Maquinaria y Tecnologías, Materiales y Embalaje, IV Gama, Fruta Seca, Logística y Servicios). La nueva ubicación facilitará el acceso a la feria gracias a la parada ferroviaria de la línea Milán-Bari que hay en el interior, y permitirá nuevas sinergias al compartir el recinto con Flora Trade, la feria internacional de la floricultura.
En el certamen podremos encontrar una variada oferta de propuestas ligadas a la innovación. Entre ellas, destaca el Macfrut Consumers’ Trend, un instrumento desarrollado en colaboración con el CSO (Centro de Servicios Hortofrutícolas), que proporciona información sobre el consumo de fruta y verdura con especial atención a las últimas tendencias, para documentar el comportamiento de los consumidores hacia nuevos productos o segmentos de oferta de alto contenido innovador.
“Macfrut Consumers’ Trend no es un simple observatorio de análisis y estudio, sino un proyecto más amplio de relanzamiento del sector hortofrutícola”, explicó Renzo Piraccini, presidente de Cesena Fiera en una de las presentaciones. En este sentido, añadió: “El primer informe muestra un dato fundamental: no hay crecimiento sin innovación. Quien ha invertido en este ámbito y ha trabajado adecuadamente, demuestra que es capaz de afrontar mejor los desafíos que el mercado global introduce a diario”.
Asimismo, se contará con el nuevo espacio Fruit & Veg Fantasy Show, en el que se realizarán presentaciones, show cooking, demostraciones y charlas gastronómicas y que se añadirá al convencional formato B2B de reuniones comerciales, representando así una oportunidad para las empresas expositoras que presentan sus productos innovadores en la feria y que se pondran así en contacto con comerciantes y periodistas de todo el mundo.
Internacionalización
Macfrut ha establecido este año una alianza estratégica con UniCredit, el grupo bancario líder en Europa Central y del Este, que permitirá la presencia en la feria de visitantes profesionales de Bulgaria, Polonia, Rumanía, Hungría, República Checa y Turquía.
El camino a la internacionalización de Macfrut continúa con los países de Sudamérica (Brasil, Ecuador, México y República Dominicana en primer lugar), el Magreb (Marruecos, Egipto, Túnez) y los países de Africa Sub-sahariana, por ejemplo Kenya, con los cuales se han establecido importantes relaciones gracias a la colaboración con el Ministerio de Asuntos Exteriores italiano.
Con estos programas de externalización, Macfrut ha atraído ya adhesiones internacionales de alto nivel. Entre ellas se encuentra Sun World, la empresa californiana líder mundial en el cultivo de nuevas variedades de uva sin pepitas y de ciruelo. También se ha registrado ya la participación de Zespri, el coloso neozelandés líder mundial en el mercado del kiwi. Son entidades que otorgan un mayor protagonismo a la feria Macfrut ayudándole a confirmar su estatus de evento de referencia a nivel europeo.
Más información y Ticket online en macfrut.com
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