The Plátano de Canarias continues to position itself outside of Spain
Javier Carmona, Responsable de Comercio Exterior ASPROCAN.
Plátano de Canarias is known as a reference of quality in the Spanish market, which has led it to consolidate as a leader in this market. Despite the promotional activity of the banana, which sets its price around 60% below the Plátano de Canarias, the latter has managed to maintain its place in the market, thanks to its commitment to quality and differentiation.
To bet for Plátano de Canarias is to bet for quality, differentiation and European production. It means the way of life of more than 8.000 small producers who cultivate around 400.000.000kg per year. A totally traditional culture that has nothing to do with the industrialized productions of other origins commercialized in Europe, since this form of cultivation, in parcels of average size bellow a hectare, allows to maintain a traditional production reducing to the minimum the carbon footprint ( 195g PdC vs 1.000g banana) and carry out a more exhaustive controls through mechanisms, such as the monitoring of integral pest management.
Very often the Plátano de Canarias is compared to the banana but, although it is true that they come from the same variety, the subtropical climate of the islands confers characteristics remarkably different to the banana. The warm temperatures, and its soft and humid winds mark the slowest development of the fruit in the plant, twice as the banana, which has a clear impact on the taste of the product. This differentiation has been recognized by the European Union with the seal of Protected Geographical Indication (PGI), which makes Plátano de Canarias the only fruit of its category with this recognition. Its unique organoleptic characteristics give it a sweet taste and an intense scent. The special appearance of its skin is distinguished by its bright yellow colour, with dark spots produced by the oxidative activity of different enzymes, its well-known spots, which are its distinctive sign.
Thanks to this quality and differentiation, Plátano de Canarias is today the first purchase option for 85% of consumers and is present in 16 million homes throughout Spain. Since 2016, Plátano de Canarias has focused its efforts on the diversification of its markets. We can currently find it in markets such as Switzerland, France, Germany and Portugal, where it is positioned as a premium product of high quality and European production.