¡Súmate! Los que alimentamos al mundo. #SíSoy
Siguiendo el camino que marcó la campaña #EstePaísloAlimentamosUnidos, nace la campaña #Sísoy para poner de nuevo en valor el sector hortofrutícola ante el escenario de incertidumbre que vivimos.
Comparte
La agencia Integral Media y la revista Mercados han querido unir al sector hortofrutícola bajo el lema #Sísoy en redes sociales para que toda la cadena de valor comunique a la sociedad que son un sector esencial, fuerte y unido, que continúa trabajando y alimentando al mundo, ante cualquier adversidad, con productos que eligen cada día millones de consumidores para su alimentación. “Somos los que alimentamos al mundo. #SíSoy”, reza la campaña.
¿Cómo participar?
En la web https://sisoy.info/, hecha exclusivamente para la campaña, pueden descargarse la imagen (banner) con el lema y la fruta u hortaliza que prefieran para utilizarla el día 5 de octubre a las 12 horas con un post, reel o story en sus redes sociales. Se ha elegido esa fecha para hacerla coincidir con la celebración de la feria del sector, Fruit Attraction y convertirnos en Trending Topic. Qué mejor momento para lanzar un grito a favor del sector, que tantas dificultades está atravesando.
¿A quién va dirigida?
La iniciativa va dirigida a toda la cadena de valor hortofrutícola, desde las casas de semillas al distribuidor, contando con las empresas auxiliares y todas las entidades que contribuyen a Alimentar al Mundo. Además, también invita a los consumidores a participar con una sección exclusiva para que ellos puedan descargar frases de humor bajo el lema #SíSoy.
Así, os recordamos que, para formar parte de este movimiento, solo hay que:
- Elige la fruta, verdura u hortaliza que prefieras en el landing sisoy.info
- Elige si eres consumidor o productor (puedes hacer ambas cosas)
- Descárgate tu banner o banners favoritos
- Compártelo en Redes Sociales usando el hastag #SÍSOY
- Si lo haces el 5 de octubre a las 12 PM, mejor que mejor
En “Nombre de tu Empresa” somos de los que alimentamos al mundo. #SíSoy
¡Súmate! sisoy.info
#SíSoy #FruitAttraction22
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