Soloberry names its berries
Lanza dos marcas propias y enfoca su expansión en el mercado europeo, sobre todo el centro del continente y España.
Exclusive varieties and brands for berries directed mainly to the European market. It is the new strategy of the firm of British origin Soloberry, which has a subsidiary in Spain for five years now. This new business model, according to the responsible for Marketing and Brand, Rachel Montague-Ebbs, was presented at Fruit Logistica with a new image and a new message that place the emphasis on spreading the quality and origin of its products.
Thus, two new brands have been launched to the market, differentiating the main line of strawberries, raspberries and blueberries (Soloberry Farms) from a second cheaper brand (Soloberry Basics). This last line seeks to minimize the waste of product with a less commercial-looking fruit, but which mantains all the flavour and nutrients.
With the first brand, which was marketed last year, “we have had a great success with our customers in Germany, Holland and Denmark, and we want to expand the offer throughout Europe, especially in the center of the continent”, explains the directive. The company also aims the Asian market due to its high potential, but it prefers to focus on Europe. This is the case of the Spanish market, where it is planned to carry out promotional campaigns to boost its growth.
In addition to the new brands, Soloberry focuses its strategy on developing varieties that differentiate it in the market, with research programs that it shares with institutions and companies in the United Kingdom and Spain.