Coprohníjar ha elevado este año su superficie de sandía hasta las 230 hectáreas, en torno a un 17% más respecto a la primavera pasada. Sin embargo, al igual que ha ocurrido en el resto de zonas productoras de la provincia de Almería, se prevé un menor volumen final respecto al año anterior. “Viento y días nublados han mermado los cuajes; hay menos kilos, pero la misma calidad de siempre”, explica el presidente de Coprohníjar, Juan Segura, que continúa, “aquí en Níjar logramos obtener sandías con más grados Brix, así que seguimos apostando por el sabor como valor diferencial”.
Socio de Anecoop
Coprohníjar suma ya 22 años como socio de la cooperativa Anecoop, con la que trabaja bajo la marca Bouquet. “Es una relación estable y consolidada”, subraya Segura.
La mitad de la sandía de Coprohníjar es rayada mini, en torno a los 2,5 kg de peso. Muy demandada en los países nórdicos y también en algunos mercados mediterráneos, como Italia. El otro 50% es sandía rayada sin pepitas, tamaño estándar. Suecia y Alemania están entre sus principales destinos.
Tomate y sandía
Esta cooperativa de San Isidro (Níjar, Almería) marca una curva ascendente en crecimiento. Actualmente ha alcanzado los 140 socios de pleno derecho, más 60 colaboradores. De los 45.000 Tn con los que prevé cerrar la actual campaña, el 30% corresponde a sandía. El resto, principalmente tomate cherry y en menor medida tomate rama. “Lo más habitual es un ciclo corto de tomate y después sandía”, describe el presidente, “aunque también hay un porcentaje importante de agricultores que van a ciclos largos de tomate, sobre todo, aquellos con estructuras más modernas”.
Nuevas tecnologías
Coprohníjar es también singular en su apuesta por las nuevas tecnologías. “Esta es ya nuestra segunda campaña con una aplicación móvil que emplean nuestros agricultores en sus explotaciones”, añade Juan Segura, “una herramienta con la que podemos planificar los pedidos de los clientes”.
De este modo, el equipo comercial prevé con suficiente antelación la entrada de kilos que tendrá el almacén, según la información suministrada por los productores, y así se puede optimizar y mejorar la venta.
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