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Semillas autóctonas para aportar valor añadido HUERTA DEL MOLINO

Huerta del Molino realiza una selección genética de los mejores ejemplares en cada cosecha, con el objetivo de dotar a su IV Gama de un gran sabor y calidad.

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La apuesta por la tradición es la enseña de Huerta del Molino. Prueba de ello es la elección de la empresa por una variedad autóctona de calabaza, la Carruécano, a la hora de elaborar su línea de IV Gama. “Nos permite aportar un plus de calidad, ya que, al tener más grados Brix que otras, destaca por su gran sabor, y además tiene un color muy llamativo que atrae al consumidor”, explica el gerente, Julio Hernando. Al tratarse de semillas que no se comercializan en las vías tradicionales, es necesario guardarlas de una campaña a otra, y para ello realizan una cuidada selección genética, escogiendo las mejores piezas, que posteriormente se utilizan para el cultivo.

La fase de manipulado está totalmente automatizada para garantizar un óptimo resultado, y el producto final se presenta limpio y troceado, listo para el cocinado, en formatos adaptados al cliente (si bien el más común es el de 500 gramos). Supermercados como Eroski, Caprabo o Alcampo comercializan sus productos con marca blanca, mientras que su marca propia, Huerta del Molino, se destina al resto de la distribución. En total, comercializan 1 millón de kilos al año, principalmente en España, aunque están abriendo canales comerciales en países del centro de Europa.

La empresa, ubicada en Antas, comenzó su andadura en este segmento hace 3 años, aunque lleva casi dos décadas trabajando el producto fresco (calabaza, cebolleta y otras verduras). En total, cuenta con una superficie de cultivo al aire libre de 30 hectáreas, 20 de ellas destinadas a su producto estrella. “Para la primera gama tenemos Butternut, y producimos unos 800.000 kilos anuales”, precisa el gerente. Como hilo conductor de sus productos, tanto de primera como cuarta gama, está la calidad: “sobre todo cuidamos que sean sanos, por eso apostamos por cultivos al aire libre”. Una filosofía que les ha hecho ganarse un hueco en el sector.

8 Comentarios

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  8. Kris 30/04/2016

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