Extremadura busca sus soluciones. AFRUEX
En términos generales, esta comunidad espera una producción similar en melocotón y nectarina, y ligeramente inferior en ciruela. Pero más allá de este volumen, la clave de este ejercicio volverá a ser el precio medio que se logre alcanzar. Para cambiar esta tendencia, el sector trabaja ya en nuevos proyectos.
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Arranca una nueva campaña de fruta de hueso para el sector frutícola extremeño, y como cada año, nuestro primera parada es Mérida, la capital administrativa de Extremadura. Allí, nos reunimos con Miguel Ángel Gómez, gerente de Afruex, con quien analizamos lo que ocurrió el año pasado, y en qué situación está el sector de la fruta de hueso en esta región. El nuevo ejercicio comienza, según Gómez, con una ligera merma en ciruela, no así en melocotón y nectarina (280.000 Tn en total), y con la incertidumbre de si dispondrán de medidas de gestión de crisis, ayudas que el sector español en general reclama, no tanto para poder acogerse a ellas, sino para que sirvan como punto de partida en los acuerdos comerciales entre productores /comercializadores y la gran distribución. Miguel Ángel nos explica: «El año pasado estábamos vendiendo por debajo de los costes de producción, y el mismo día en el que la UE anunció las medidas, fijando un precio por debajo del cual el sector podía acogerse a las ayudas por retirada del producto, las cotizaciones en origen subieron. Y es que ese precio fijado por Europa sirvió para establecer un mínimo a partir del cual el productor pudiese vender o acogerse a la retirada. Esto demuestra que este tipo de medidas nos dan fuerza la hora de negociar», nos explica Miguel Ángel Gómez.
Ante esta situación, y con la duda de qué pasará en este ejercicio, le preguntamos al responsable de la patronal extremeña qué estrategias agronómicas o comerciales se plantea el sector. «Por un lado, y siendo conscientes de que nuestra ventana comercial para el melocotón y la nectarina está cada vez más acotada al periodo comprendido entre el 15 de mayo y finales de junio, el sector está llevando a cabo una reconversión varietal hacia esas fechas. Y por otro lado, y desde el punto de vista comercial, estamos casi obligados a buscar nuevos mercados», nos explica Gómez.
Ninguna de las dos cuestiones parecen sencillas: la primera porque llevará un tiempo que las nuevas plantaciones entren en producción y pueda percibirse en los mercados un cambio que a priori les evitará coincidir con la fruta del norte de España, con la que no pueden competir por costes logísticos, y la segunda, porque «en todos los países donde podemos estar, ya exportamos. Necesitamos que no sólo España, sino toda la UE, se involucre en establecer protocolos con nuevos mercados como por ejemplo el chino, por ahora cerrado para la fruta de hueso, y que supondría un destino muy interesante para el sector, como hemos podido comprobar durante una reciente misión comercial», comentan desde Afruex, cuyos asociados, a pesar de todas estas limitaciones, son líderes en las exportaciones extracomunitarias. «De los 45 países en los que el año pasado estuvo presente la fruta extremeña, 27 eran extracomunitarios», nos confirma Gómez.
Nos marchamos de las oficinas de Afruex con la sensación de que en nuestro recorrido por las Vegas Altas y Bajas del Guadiana encontraremos a empresas y cooperativas que no se dan por vencidas antes las adversidades de los mercados. Acompáñenos a conocer algunos de sus nuevos proyectos.
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