Formatos mini y midi en melón y sandía. NUNHEMS
Nunhems ha presentado sus novedades en el Business Event for Expert 2015. Intensifica su apuesta por el sabor y se adapta a las necesidades de los nuevos hogares.
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Bayer CropScience Vegetable Seeds vuelve a apostar por mostrar directamente al sector sus novedades con la segunda edición del Business Event for Experts 2015, celebrada desde el 29 de junio al 10 de julio en su estación de la Palma (Cartagena).
En estas jornadas informativas los agentes de la cadena han podido conocer de primera mano todas las novedades que incorpora su marca Nunhems® en melón y sandía, y que podríamos resumir en más sabor y resistencias, así como tendencia a formatos pequeños y medianos.
En Piel de sapo, la empresa está desarrollando NUN 38456 MEM F1, una variedad de pequeño calibre (1,5-2,2 kg) ideada especialmente para la exportación, pero que pretende cobrar protagonismo en el mercado español. Además se renueva todo el catálogo de Piel de sapo incorporando grandes avances: para los productores, con variedades resistencia a oídio, manteniendo el alto sabor de la variedad referencia en el mercado: Medellín F1; y para la distribución, un aumento de la vida poscosecha. En esta línea se inscriben NUN 68754 MEM F1, NUN 68284, y NUN 38256 MEM F1.
Destaca también el impulso al melón tipo Chanterais, que empieza a copar una mayor superficie (actualmente tiene 2.500 Has), con Arum F1* y Fortal F1; Gustabel F1 y Delibel F1.
En melón tipo Cantaloup, que en Murcia ha incrementado un 15% su cultivo, nuestra empresa ha consolidado su liderazgo en el mercado con la ampliación de la línea Magenta, a la que se añaden Magestium F1* y Magiar F1.
Novedades y un complemento a Fashion
En la línea de sandía, la empresa inicia su incursión en el formato midi con NUN 31226 F1 WMW y NUN 31305 F1 WMW, de entre 4 y 6 kilos, color verde intenso y veta marcada que las hace muy atractivas externamente. De ellas el Key Account Manager de Sandía, Pere Montón, destaca su combinación de buena conservación unida a una excelente calidad gustativa. Actualmente están en fase de ensayo y podrían ponerse a la venta en un par de años, revolucionando el sector, ya que hasta ahora para atender las necesidades de los mercados que reclamaban formatos más pequeños se servían los calibres 5 y 6 de las variedades grandes.
En formato mini con microsemillas destaca NUN 3115 WMW F1, en fase de registro, de aspecto externo muy llamativo con rayas tipo Crimson y un sabor muy dulce similar a sus variedades premium. Además presenta una gran uniformidad de calibre y número de frutos por planta. Por su parte, Reddly F1 se diferencia de la anterior por ser ligeramente más grande, y está recomendada para siembras tempranas por su gran precocidad.
Con su nueva Stellar F1, la firma completa su gama de sandías de piel oscura triploide en las que se incluye Fashion. Se trata de una variedad de calibre entre 5 y 7 kilos, de carne roja y uniforme, alto nivel de azúcar y un corte perfecto gracias a sus trazas seminales muy pequeñas.
* APC concedido y en proceso de solicitud para la inclusión en el EC Common Catalogue of Vegetable Varieties//
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