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Planasa announce appointments for EMEA and América

Planasa anunció el pasado 10 de Diciembre, con efecto inmediato, el nombramiento de Francisco (Paco) Jiménez Sirvent como Director General para EMEA (Europa, Oriente Medio y África) y a Ivan Salazar Sugich como Director General de América (América MD), puesto que ocupará a partir del 7 de Enero del 2019.


Paco joined Planasa on 21st November 2017 as CFO, and since then he has been leading the transformation of the finance function. With this appointment Planasa wants to provide its business strategy with financial rigor and extend the transformation process to other areas of the organization.

He holds an Industrial Engineering degree by Universidad Politécnica de Valencia, and MSc in Engineering and Management of Manufacturing Systems at Cranfield University, and Executive MBA by Instituto de Empresa and a Senior Executive Program by London Business School.

He has more than 20 years of experience. He started his career as management consultant, and after that has occupied different roles of business controlling and strategic planning until reach a CFO position, which has been performing during the last 10 years. He has worked for both listed and private equity backed companies, with global reach.

Paco commented: “I’m delighted with this new challenge after joining Planasa one year ago, and extremely motivated to contribute to Planasa’s growth with a great team. I am very grateful to Alexandre Pierron-Darbonne for the opportunity and his support.”

Alexandre Pierron-Darbonne commented: “Despite only being with Planasa for a year, Paco has already shown he is a great leader: under his leadership we have transformed the financial role of Planasa in record time, positioning it on a level with the best international companies. Paco is an industrial engineer and he has the ambition of taking on business responsibilities. I am utterly convinced that with his drive, dedication and tenacity, he will be a great Managing Director for Planasa in Europe in the coming years.”


Ivan Salazar Sugich

Salazar currently holds the position of Operations Director of Red Sun Farms Mexico, a leading company in the production of vegetables in high-tech greenhouses. The Executive has worked for 4 years in the company and has been a key element for its development and growth.

He has 12 years of experience as an executive in international companies of vegetable and berry production for the markets of Mexico, the United States, Canada and Japan.

Before being in agriculture, Salazar began his professional life at Coca Cola FEMSA in the production part of manufacture and logistics, where he specialized in the implementation of quality systems.

Salazar commented: “It is a great challenge that is presented to me at a very opportune moment in my career, I am extremely motivated to start this great new responsibility and be able to join the great team of Planasa. I am very grateful and proud to be able to team up with Alexandre Pierron – Darbonne and join his Business Vision “.


Alexandre Pierron-Darbonne commented: “Iván has played a key role in the strong development and growth of his current company. He has been responsible for one of the main high-technology greenhouse operations in Mexico, and one of the main vegetable plant nurseries in Baja California and Central Mexico. Furthermore, Iván is an industrial engineer, giving him the solid academic foundations for working in this position. I am highly confident that given his experience, knowledge and leadership skills, Iván will be the key to the consolidation of operations and the future development of Planasa in America.”



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