La responsabilidad que viene
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Recientemente he estado en una serie de eventos que, sin estar relacionados entre sí, han tenido unas notables coincidencias en torno a un elemento que cada vez está más presente en todos los productos y servicios, y ya no se diga en las instituciones y la política, que es: La Responsabilidad.
Hablando de la materia que nos trae a este medio, la responsabilidad está convirtiéndose en un elemento cada vez más importante de la percepción del producto e incluso se puede llegar a contemplar como un atributo. Los eventos a los que me refiero han sido por un lado el Foro de Responsabilidad Social Empresarial de la Fundación ETNOR “RSEncuentro” que tuvo lugar en Vila-real el pasado mes de abril, y por otra parte el Seminario de Evolución del Control Biológico de Plagas y Enfermedades que impartió CONSEBRO dentro del marco de la Red Impulsa Residuo Cero. En el primer escenario sobra decir que estaba rodeado de profesionales que se dedican de una forma u otra a gestionar la responsabilidad y la ética de las empresas e instituciones, y que si hay fibras sensibles en toda esta rama profesional es porque la sociedad y el tejido empresarial responden a estas inquietudes y cada vez las demandan con mayor contundencia. Me reiteré en algo que ya en el ejercicio profesional venía comprobando desde hace muchos años, la responsabilidad es un mercado, generarla, instruirla, vigilarla, comunicarla, muchísimas actividades en torno a la responsabilidad empresarial o institucional mueven cada vez a más personas y más recursos económicos.
En el segundo evento analizamos, entre otras cosas, los horizontes de aplicación del RD 1311/2012, prácticamente todo el contenido de esta regulación gira en torno a establecer responsabilidades ya no sólo a los agricultores, sino a una gran variedad de actores que participan en la producción agrícola. A buena parte la sociedad actual la agricultura le parece un asunto lejano, marginal, desconocido y quizá por ello no hay una percepción generalizada de cuánto puede impactar la agricultura en la sociedad y en el medio ambiente. Pero a los legisladores esos aspectos no se les pueden escapar y por ello tienen que establecer un marco regulatorio donde esas responsabilidades se traduzcan en obligaciones y en mecanismos de vigilancia. Luego entonces esa responsabilidad se termina convirtiendo en un atributo de los productos, y ahí entra en juego la multitud de formas en que se puede comunicar y convertirla en una herramienta de diferenciación que nos permita potenciar la aceptación o demanda de un producto.
Y hace un par de días leía un artículo en el que publicaban los resultados de un estudio hecho en Francia con grupos de adolescentes de distritos escolares ubicados en zonas típicamente rurales dedicadas a la agricultura intensiva, los resultados fueron demoledores, hasta 624 residuos de pesticidas fueron encontrados en algunas muestras. Es obvio que se trata de un caso de exposición prolongada y acumulativa, pero si en nuestra avanzada y regulada Europa ocurren estas cosas, el resto del mundo no debe de ir muy bien que digamos. Lo grave es que se ha comprometido la salud de miles de jóvenes, no solo en Francia, sino en toda Europa, luego entonces la responsabilidad se convierte en un bien tangible en este caso, la salud o el gasto sanitario derivado de la atención de esas poblaciones. Y ahora, ¿a quién se le exigen cuentas? ¿Cómo se remedia el desaguisado? ¿Quién tiene que hacer qué? ¿Son igualmente responsables: Agricultores, Ministerios, Fabricantes de fitosanitarios, Educadores, Inspectores… CONSUMIDORES?
Son muchas preguntas y por todos lados resuena la palabra responsabilidad, que es enorme y si no la atendemos, se nos vendrá encima.
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