The Spanish kiwi needs greater prominence. KIWIS LA ISLA
La empresa asturiana Kiwis La Isla prevé alcanzar este año las 1.000 toneladas de producción, en torno a un 40% más, gracias a la adquisición de una nueva finca en Galicia.
This product is living “a great moment”, as Juan Cimas confirms, responsible for Kiwis La Isla, a company from Asturias with more than 30 years in the sector. Its demand in the national market has grown exponentially and what is even more important, it is a product that is already consumed all year long. The problem lies in the lack of Spanish supply to meet this growing demand.
Aware of the importance of taking advantage of this situation, Kiwis La Isla has just acquired a plantation in A Coruña (Galicia) that will allow them to increase their volume by around 40%, reaching 1000 tons, thus increasing the presence of the Spanish product in the shelves during the campaign. As a complement to this local offer, and to supply their customers during 365 days a year, they resort to import kiwi, especially from Chile, from June to November.
In the last year, the company has invested more than one million euros to purchase this new farm and, in addition, the expansion of its facilities with the acquisition of a warehouse where they classify, refrigerate, package and, afterwards, they distribute their product.
90% of their kiwi stays in the national market, especially in Madrid, Barcelona, Bilbao or Seville.
The growing demand for kiwi has helped the crop of this fruit in areas with very different weather from the north of the country such as Valencia. For Cimas, this is not an option, so they should increase the area under cultivation in Asturias.